Who knows how many people choose to stay at the Ritz Carlton rather than at another luxury hotel because of an added thrill,
Holiday Inn Express partnered with Kohler to roll out a SimplySmart “shower program”, offering guests an “upgrade” - the opportunity to try Kohler’s new multi-function showerhead and spa bath.
Holiday Inn then collaborated with the children’s TV folks to createNickelodeon Family Suites, offering a water park, arcade and other family-friendly attractions.
Do you have independently-owned lodging – or a restaurant, clinic, retirement community, office or other consumer-serving place?
Then, you too, could invite other local business owners to get introduced to the people you serve by providing the extra touches that the on-site experience you offer stand out from your competitors. What photographs, furniture, snacks or other products could help differentiate your place from your competitors? Both online and inside, graciously display a helpful list of the businesses that participated in creating that experience.
See links here http://howwepartner.com/2009/04/offer-special-touches-your-partners-provides-that-your-competition-doesnt/

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Posted via email from Kare Anderson on Coummunicating to Connect
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