15 Low Risk Ways to Jumpstart a Profitable Partnership

Start with a simple and low-cost first partnering action. From the previous posts

 you’ve learned the benefits of partnering, choosing a goal for a partnering action and how to find and recruit the best partners.

It is easier for potential partners to agree when the risk is low. If you collaborate on a one-time or short term action then all parties can see how they feel about each other and how helpful they find the experience of working together.

Here are 15 examples (and do share yours by commenting in this post):

1. Print tip cards to place in your product bags or billing envelopes and those of your partner’s who will do the same.

2. Offer a “bundled price,” if clients buy a “package” of services, or products, from both you and your partner(s).

3. Display an educational message highlighting each other’s products on the walls or other place that patients or customers will see.

4. Mention the benefits of each other’s services when you speak at a local event or to the media.

5. Provide a written and audio testimonial for each other.

6. Pool client lists and distribute a joint promotional offer via postcard, e-mail or in an envelope with other coupons that reaches most homes in your local area.

7. Mention a special use of each other’s services or products in your newsletters, events, calendars or advertisements.

8. Promote their services or products during their slow times, and ask them to do the same for your services and/or products.

9. Share inexpensive ads in local shopper newspapers and publications of non-profits, educational groups and associations that reach your kind of patient.

10. Offer to write a joint column for your local newspaper on tips for wellness, including news of local health experts and events.

Consider hiring a freelance writer and/or editor to help you with the column.

11. Appear together on a local radio station call-in program, fundraiser or media interview and refer to a current hot issue, event or time of the year, with helpful advice involving the use of your services or products.

12. Display each other’s educational tips on a counter, wall, magazine holder, door and other office areas where people pause, wait or gather.

13. Encourage staff to make vivid, helpful mention of your partners’ health-related advice.

14. Ask your partners to give their patients toothbrushes with your

15. Co-produce an educational event at a large, local bookstore. Include book recommendations (mini-recs, too, for bookshelves) and handout.

Accomplishing greater things 

T O G E T H E R

Kare Anderson

Talk on Twitter? @kareanderson

http://www.sayitbetter.com/speak

http://www.movingfrommetowe.com

1.

See tips to be heard without shouting in a

Harvard Business Review column that attracted the second most comments ever there

2. Get an eBook on how to turn the page to the next chapter of the adventure story you are meant to live, with over 300 tips + stories for becoming more likeable, respected, supported and well-known

3. Bring Kare to speak at your conference on exactly how to become more quotable and connected

Posted via email from Kare Anderson on Communicate to Connect