Uglue: Serve Your Customers’ Situation Better by Partnering

Three real-life, partner-based success stories show you how to attract more customers while spending less on promotion.

How can you adapt these approaches to your kind of business so more people discover you, often through vendors they trust, and are eager to buy?

1. Together Become a Bigger Location-Centered Magnet to Attract More People

Two tenants in a struggling strip mall in Vallejo, California began sharing space and cross-promoting their services. That attracted other nearby businesses. Now several medical offices, a beauty salon and some restaurants have morphed into a virtual co-op – doing better together than they were on their own.

The medical-related services (Jackson Medical Supply, Cal Nurse Training Institute, dentists and doctors) sometimes offer each other’s’ patients or clients free screenings so they get a warmed-up introduction to prospective new patients.

All partners also joined forces to hold a party and a fundraiser for the city’s needy.

2. Serve a Specific Niche Better Together

Baby Cuisine author Shane Valentine shifted from serving mommies to also creating fresh food for the elderly when he partnered with another business also located in his Marin County, Living Well provides a broad mix of medical, logistical, safety and lifestyle services that enable older people to live longer in their homes.

Meeting with Living Well’s caregivers Valentine customizes healthy versions of familiar comfort foods – like fried chicken - that many seniors cite as favorites.

3. Serve a Very Specific Situation Where Partners’ Jobs Are Easier With You Involved

After watching her mother staining clothes while taking her dialysis treatments several times a week, Megan Stengel and her partners began designing functional yet attractive clothing with hidden zippers and other alterations.

Their firm, Libre Clothing, now partners with grateful dialysis clinics, hospitals and the National Kidney Foundation to make it easier and more comfortable for their “mutual market” of patients to undergo chemotherapy, dialysis or other treatments requiring intravenous lines, catheters or infusion tubes.

See links here http://howwepartner.com/