Uglue: SmartPartnering is More Credible Than Advertising and Costs Less

Here are two quick snapshots to whet your appetite for profitable partnering. Notice how all partners benefit by showing off their best work – with each other.

1. A newspaper carries a column, “Stay Well” co-written by you, a doctor, a fitness expert and a nutritionist, offering advice, upcoming events and Q & A from readers.

Co-columnists pair up to share a local, weekend, call-in radio show with guest experts on ways to stay well.

A local community college communications professor assigns a class project of producing a video featuring tips from these columnists. The students get experience and something to add to their portfolio when looking for work.

The video is displayed on YouTube, on partners’ web sites and in their offices, carried on local cable TV, and offered as a free rental to video outlets.

2. What happens when dentists, pediatricians, principals, city health directors, newspaper editors and managers of stores offering toys, children’s clothing and video rentals join forces to attract and serve their clients – families with young children?

Together, they do what they could not accomplish on their own. They offer a highly valued, emotionally-loaded, and media attracting service AND increase foot traffic to their sites: “I Got Shot and Survived” free immunizations for kids on Saturdays, before school starts.

Immunizations are offered at family-convenient times in a roomy, cheerful children’s store with a party atmosphere where the kids are the center of attention. Parents hear about the offer through the partners - people, organizations and places

After kids receive their shots, their accompanying parents receive coupons for free snacks and music instrument demonstrations that can beredeemed at the outlets.

The results? Partners provide better, more news-catching service at less cost and inspired greater community and patient loyalty- while spending less.

Partners create “passion bond” relationships with each other, their clients and others who don’t need shots but are inspired by the even to try one or more partner’s services.

Tips:

• SmartPartnering offers enable you to reach more people, with a more enticing offer than you could provide on your own.

• The more and more reputable partners you have the higher your visibility and credibility and the lower your costs.