How to Nudge Others to Act “Right”

Unconditional love is a swell idea yet admit it. Aren’t there times you’d like to change other’s behavior? Get them to act right, like you. Or perhaps you’d like to drop a bad habit. Then learn how to “nudge.”

That’s a situational prompt that sways people to change.

For example, the traditional approach to getting drivers to reduce speed are those portable signs stationed at the side fo the street, showing how fast you are driving.

This is a shame or fear-based method. Instead, evoke pride or humor – or make it easier to do the right thing. In places in the UK, those signs don’t just tell drivers their speed. They smile at cars under the limit, and frown at cars over the limit.

Make the Right Option More Pleasurable Than the Other One

To encourage people to get exercise by taking the stairs instead of the elevator, one inventive group made the stairs sunnier and another made it more fun (piano stairs experiment) to walk than stand on the elevator.

Appeal to Our Better Nature

To motivate more people to wash their hands in the restroom two signs were

added, one for women and a more blunt one for men.

Instead of telling motorists to stop acting bad with “Don’t Litter” signs the state of Texas had much greater success by appealing to Texans’ pride, with signage saying “Don’t mess with Texas.”

Make it Easier to Do the Right Thing

If you worked for an organization that offered automatic payroll deduction for savings you’d be much more likely to save if the system was one where you had to opt-out than how they usually are set up – you must opt in to save. So discovered the authors of Nudge.

What nudge will you try to improve behavior – yours or others? See links to this post at http://www.movingfrommetowe.com/2009/10/18/how-to-nudge-others-to-act-“right”/

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Feel you flubbed the last speech you gave?

You’ll feel much better after watching Phil Davison’semotional appeal for support.

His talk demonstrates that recommending the use of emotion is not sufficiently specific advice for a speaker. Also, having apparently apt credentials like a Masters in Communication, does not necessarily mean one has mastered the skill.

In the apparent absence of their use Davison demonstrates the vital need in preparing for a speech to:

1. Discern, ahead of time, what most matters to your audience.


1. Craft an outline for your talk with a main point, no more than three supportive points, segues between them – each supported by a few relevant and vivid facts or examples - and “bookending” the beginning and ending of your talk with the same point and a call for action.


1. Praise the audience and/or individuals in it for specific, positive actions or beliefs that reinforce the stands you are advocating.


1. Ensure that your metaphors and figures of speech are congruent and make sense.


1. Practice in front of one or more people who are familiar with your audience and who will give you intelligent, candid feedback

At least Davison probably made Jan Brewer feel better.




Here's two speaker friends who continue to provide valuable insights about how to connect with your audience, move them to act and make a positive difference in the world: Bert Decker and Nick Morgan.




One final thought. Even if you are not the president someone maybe recording your talk so don’t let something you pledge come back to bite you later. See links here http://sayitbetter.typepad.com/say_it_better/2010/09/feel-you-flubbed-the-last-speech-you-gave.html

See this Amp at http://amplify.com/u/anxmq

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Posted via email from Kare Anderson on Coummunicating to Connect

Feel you flubbed the last speech you gave?

You’ll feel much better after watching Phil Davison’semotional appeal for support.

His talk demonstrates that recommending the use of emotion is not sufficiently specific advice for a speaker. Also, having apparently apt credentials like a Masters in Communication, does not necessarily mean one has mastered the skill.

In the apparent absence of their use Davison demonstrates the vital need in preparing for a speech to:

1. Discern, ahead of time, what most matters to your audience.


1. Craft an outline for your talk with a main point, no more than three supportive points, segues between them – each supported by a few relevant and vivid facts or examples - and “bookending” the beginning and ending of your talk with the same point and a call for action.


1. Praise the audience and/or individuals in it for specific, positive actions or beliefs that reinforce the stands you are advocating.


1. Ensure that your metaphors and figures of speech are congruent and make sense.


1. Practice in front of one or more people who are familiar with your audience and who will give you intelligent, candid feedback

At least Davison probably made Jan Brewer feel better.




Here's two speaker friends who continue to provide valuable insights about how to connect with your audience, move them to act and make a positive difference in the world: Bert Decker and Nick Morgan. See links here http://sayitbetter.typepad.com/say_it_better/2010/09/feel-you-flubbed-the-last-speech-you-gave.html

See this Amp at http://amplify.com/u/ebhi

via Amplify.com

Posted via email from Kare Anderson on Coummunicating to Connect